Sales Margin & MarkupKnow your price. Keep your margin.

Sales Margin and Markup Calculator

Calculation mode

Enter your cost and target percentage to calculate the selling price, profit and equivalent percentage.

Editable example · 100 cost at 35% margin

Up to 12 digits and 6 decimal places. Use a full stop.

%
Profit as a share of price

Margin must be below 100%.

Use any currency. Enter costs and read results in the same currency.

Your results

Enter your cost and percentage to see the result.

Your figures stay in your browser.

Margin vs Markup

Both help you set a selling price, but they measure different things.

Margin

Margin is profit as a percentage of the selling price.

Margin = ProfitSelling price × 100

Markup

Markup is profit as a percentage of the cost.

Markup = ProfitCost × 100

Selling price = cost ÷ (1 − margin ÷ 100), or cost × (1 + markup ÷ 100). Tax, fees and discounts are not included.

Frequently asked questions

Quick answers to common questions.

What is sales margin?

The percentage of the selling price remaining as profit after deducting your cost. With a cost of 100 and a 35% margin, your selling price is 153.85.

What is markup?

The percentage added to your cost. With a cost of 100 and a 35% markup, the selling price is 135.

How do I choose a target margin?

Consider your full costs, overheads and the profit you need, alongside what your customers will pay. This calculator models your figures; it does not recommend a target.

Why is markup higher than margin?

For positive profit, cost is smaller than selling price. The same profit is therefore a larger percentage of cost than of selling price.

Can I use this for any currency?

Yes. The calculation is the same in every currency. Use the same currency for your cost and results. Amounts are displayed to two decimal places; no exchange-rate conversion is performed.